Today’s consumers are moving away from sodas and soft drinks to healthier beverage options. This has made operators ask, “What now?”. Experts are predicting that because of the serious innovation in the tea category, the tea market will experience significant growth. Millennials appear to be leading the growth. In fact, 87% of millennials are tea drinkers. 

Consumers tell us that the health benefits of tea play an influential role in their choice of tea over other options. In fact, dieticians in particular foresee tea sales continuing their ascent in 2019 and beyond. In today’s food and beverage culture, it’s common for consumers, and especially millennials, to pay close attention to the ingredients and craftsmanship that goes into everything they consume. Today’s tea drinkers know a good thing when they see it. And taste it.